Because small business owners and entrepreneurs are so busy with their day-to-day work that they sometimes neglect this critical activity.

And when they don’t thoroughly understand their competitors, they end up jumping into something where they can’t compete, wasting money and time.

Or they miss out on opportunities that no one else is taking advantage of, leaving huge income potential on the table.

Smart business owners keep close tabs on their competitors and do thorough research before they make important decisions.

That way, they get a clear picture of where they stand in the market, and where they can stand out!

However, many businesspeople get lost when they try to get started with research, or they just don’t do a good enough job. Luckily, we can teach you the 4 key steps to follow in How to Research Your Competition.